Industry-Specific SEO
Generic local SEO treats a personal injury firm the same as a pizza shop. We don't. Pick your industry below and see the exact playbook we run for businesses like yours.
Why Industry SEO
Every vertical has its own playbook. We know yours.
A lawyer ranking for "motorcycle accident attorney San Francisco" is playing a completely different game than an HVAC tech ranking for "AC repair near me". CPCs, search intent, content depth, and schema all change. Generalist agencies copy-paste the same checklist across every client — and wonder why results stall.
Someone searching for a chiropractor is in pain right now. Someone searching for a realtor might research for six months before picking up the phone. Someone with a leaking roof after a storm isn't comparing five estimates — they're calling the first trustworthy result. Your SEO strategy has to match how your customers actually buy.
Legal advertising has State Bar rules. Medical and chiropractic content has HIPAA considerations and FTC health-claim scrutiny. Real estate has fair housing language requirements. You can't just run the same content playbook across verticals — say the wrong thing and you're exposed. We know the guardrails for each industry we serve.
Roofers live and die by storm-recovery reviews and insurance-claim horror stories. Lawyers need Avvo, Justia, and Google reviews in a very specific tone. Chiropractors need before-and-after pain stories. HVAC needs fast-response emergency reviews. The same "get more Google reviews" advice produces wildly different results by industry.
The keywords that actually convert are hyper-specific and vertical-locked. "Estate planning attorney Walnut Creek trust amendment" converts. "Same-day emergency furnace repair Oakland" converts. "Chiropractor accepting Kaiser referral San Jose" converts. Generic local SEO never finds these. Industry SEO is built around them.
Our Services
From one-time audits to full monthly management. Pick what fits your stage.
We run your business through our 56-point Google Business Profile audit and deliver a branded report with your top fixes ranked by impact.
Full optimization of your Google Business Profile, citation building across 50+ directories, and on-page SEO fixes to establish your online presence.
Ongoing management of your Google presence. We handle posts, reviews, citations, and monthly reporting so you can focus on running your business.
The complete industry-specific SEO package. GBP management plus content, link building, technical SEO, Google Ads, and bi-weekly strategy calls.
How It Works
No guesswork. No fluff. Just a proven process.
We run your business through our 56-point checklist and analyze your industry competitors. You get a detailed report showing exactly what's holding you back.
GBP optimization, citations, review strategy, content — we handle it all based on the audit findings. Most clients see improvements within 30 days.
Track your progress in your client dashboard. Watch your calls, direction requests, and Google Maps rankings climb across the Bay Area.
Industries We Serve
Click your industry to see the exact strategy we use to rank businesses like yours.
One of the most competitive SEO verticals on the planet. CPCs run $50–$500+ per click, and a single personal injury or business litigation case can be worth six figures. Ethics rules matter, case-specific content matters even more, and Avvo/Justia citations carry real weight.
See Lawyer SEO strategy →Emergency-driven, seasonally spiky, and dominated by "near me" intent. A full system install is a $5K–$15K ticket, so ranking on the first heat wave or cold snap of the season isn't optional. GBP, response speed, and service-area pages do most of the heavy lifting.
See HVAC SEO strategy →Very high ticket — $10K–$50K+ per job — and completely trust-critical. Storm-driven demand spikes, insurance claim knowledge is a real differentiator, and homeowners are checking reviews obsessively before letting anyone on their roof. Content and reputation do the selling.
See Roofer SEO strategy →A single transaction can produce $20K–$100K+ in commission, but Zillow and Redfin own the broad head terms. The win is in hyper-local long-tail — neighborhood guides, school-district content, and micro-farm pages that give you authority in the pockets of the Bay Area you actually work.
See Realtor SEO strategy →High patient LTV ($1,500–$5,000+) and pain-driven search behavior — people want relief today, not next week. Reviews dominate the decision, HIPAA constraints shape the content, and condition-specific pages (sciatica, whiplash, herniated disc) outperform generic service pages every time.
See Chiropractor SEO strategy →The five industries above have dedicated landing pages because we've built deep, vertical-specific playbooks for them. But we work with plenty of other Bay Area businesses — and the industry-specific approach applies to all of them.
We also serve:
Not on the list? That's fine — if you're a Bay Area local business with real customers and real margin, we can probably help. Tell us about your business and we'll let you know honestly whether we're a good fit. You can also run a free GBP Health Scorecard on your Google Business Profile to see where you stand right now.
Tell us your business name and city. We'll run a quick GBP health check and show you exactly where you stand — no strings attached.
FAQ
Everything you need to know before picking an industry strategy.
Every day without optimization is a day your competitors pull ahead on Google Maps. Let's fix that.
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