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Local SEO Case Studies From The Bay Area

Representative results from dentists, plumbers, restaurants, and retail shops we've worked with across the Bay Area. Anonymized to protect client privacy — the numbers and methods are real.

What every case study has in common

Real results come from a repeatable process — not luck.

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We Report On Outcomes, Not Vanity Metrics

Impressions and keyword counts look nice on a dashboard, but they don't pay the bills. Every case study below focuses on what actually moved — calls, direction requests, form fills, and booked jobs. If a metric doesn't tie back to revenue, we don't celebrate it.

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We Focus On What Drives Revenue

Our reporting tracks the actions that turn into customers: phone calls from Google Business Profile, direction requests from map pack listings, and qualified form submissions. That's how we measure whether local SEO is actually working — not by rank alone.

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Every Engagement Starts With The Same 56-Point Audit

Before we touch anything, we run the same structured audit we use for every client. It catches the exact issues holding a business back — NAP inconsistencies, thin GBP categories, missing service pages, review gaps, and more. You can preview a lightweight version with our GBP Health Scorecard.

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Most Improvements Start Within 30–60 Days

Local SEO isn't overnight, but it's also not a year-long wait. In most of our engagements, the first measurable lift in calls or map pack visibility shows up within the first 30 to 60 days — usually from GBP cleanup, review velocity, and on-page fixes. Bigger ranking shifts follow over the next few months.

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We Document Everything — Before And After

Every change we make is logged. Screenshots, rank snapshots, call tracking data, and GBP insights — all captured at baseline and tracked monthly. When you ask “what actually changed?” we can show you, line by line. No black box, no hand-waving.

Pick the plan that fits your business

From one-time audits to full monthly management. Pick what fits your stage.

GBP Audit Report

$147 · One-time

We run your business through our 56-point Google Business Profile audit and deliver a branded report with your top fixes ranked by impact.

  • 56-point GBP audit
  • Competitor comparison
  • Citation gap analysis
  • 15-min video walkthrough

GBP Optimization

$750 · One-time

Full optimization of your Google Business Profile, citation building across 50+ directories, and on-page SEO fixes to establish your local presence.

  • Everything in Audit
  • Full GBP profile optimization
  • 50+ directory citations
  • Schema markup & NAP consistency

Monthly GBP Management

$497/mo · Most Popular

Ongoing management of your Google presence. We handle posts, reviews, citations, and monthly reporting so you can focus on running your business.

  • Everything in Optimization
  • 8 Google Posts per month
  • Review monitoring & response
  • Monthly performance report
  • Client dashboard access

Full Local SEO Retainer

$1,997/mo · For Serious Growth

The complete local SEO package. GBP management plus content, link building, technical SEO, Google Ads, and bi-weekly strategy calls.

  • Everything in Monthly Management
  • 4 SEO blog posts per month
  • Local link building
  • Google Ads management
  • Bi-weekly strategy calls

Three steps to more customers

No guesswork. No fluff. Just a proven process.

1

We Audit Your Presence

We run your business through our 56-point checklist and analyze your local competitors. You get a detailed report showing exactly what's holding you back.

2

We Fix Everything

GBP optimization, citations, review strategy, content — we handle it all based on the audit findings. Most clients see improvements within 30 days.

3

You Get More Customers

Track your progress in your client dashboard. Watch your calls, direction requests, and Google Maps rankings climb.

What we bring to the table

0
Hidden Fees or Long-Term Contracts

Real results from real Bay Area businesses

Anonymized to protect client confidentiality. Numbers are typical — your results may vary.

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Dental Practice — East Bay

Industry: Dental · Location: East Bay · Timeline: 6 months

Situation: A general dentistry practice with a beautiful website but an under-optimized Google Business Profile. Only 12 reviews, inconsistent NAP across directories, and invisible in the local map pack for core terms like “dentist near me” in their city.

What we did: Ran the full 56-point audit, cleaned up GBP categories and services, fixed NAP across 40+ citations, launched a review request workflow tied to appointment follow-ups, and published location-specific service pages. Details in our .

Results (6 months): Grew from 12 to 65+ Google reviews, moved into the top 3 of the map pack for primary search terms, and saw a meaningful lift in new patient phone calls directly from GBP. See how we approach reviews in .

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Plumbing Company — South Bay

Industry: Home Services · Location: South Bay · Timeline: 6 months

Situation: An established plumbing company leaning heavily on Google Ads to keep the phones ringing. Organic and map pack visibility were weak, ad spend kept climbing, and lead cost was starting to squeeze margins. Their GBP had basics filled in but no ongoing work.

What we did: Rebuilt their GBP with proper service categories and service areas, added dedicated city + service landing pages, fixed technical SEO issues on the site, and launched an ongoing review and GBP post cadence. Methodology mirrors our .

Results (6 months): Shifted the lead mix from nearly all paid to roughly 60% organic and map pack, with total lead volume up and blended cost per lead down. Ad spend is still part of the mix — it's just no longer the only channel keeping trucks busy.

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Restaurant — SF Mission

Industry: Restaurant · Location: San Francisco · Timeline: 6 months

Situation: A neighborhood restaurant in the Mission with great food and loyal regulars, but a barely-setup Google Business Profile. No menu, outdated photos, minimal reviews, and weak visibility for “restaurants near me” searches from tourists and nearby residents.

What we did: Fully rebuilt the GBP with menu, photos, attributes, and booking link. Launched a review request flow tied to check drops and online orders, added structured data for menu and hours, and optimized for neighborhood-level searches. More in our .

Results (6 months): Grew to 200+ Google reviews with a healthy average rating, saw a ~30% increase in reservations attributed to Google, and became consistently visible in the map pack for neighborhood restaurant searches. Direction requests from GBP also climbed noticeably.

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Retail Shop — Berkeley

Industry: Retail · Location: Berkeley · Timeline: 6 months

Situation: An independent retail shop with a Shopify site buried on page 3+ for its core product categories. Strong in-store following but almost no organic discovery online. GBP was claimed but thin, and local competitors were eating their lunch in search.

What we did: Worked through the approach, rebuilt category pages with proper on-page SEO, fixed technical issues, optimized GBP with products and photos, and built a small set of relevant local citations and links.

Results (6 months): Reached page 1 — and in several cases the #1 spot — for 5 of their core product category searches in the Berkeley area. Organic sessions and store visits from Google both trended up steadily across the engagement window.

Want Results Like These For Your Business?

Tell us your business name and city. We'll run a quick GBP health check and show you exactly where you stand — no strings attached.

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Case study questions, answered

Everything you need to know about our approach and results.

Yes — the situations, methods, and result ranges are based on real engagements. We anonymize client names, exact neighborhoods, and any identifying details to protect confidentiality. The numbers are representative of what we've seen, not cherry-picked highlights or fabricated marketing claims.
Most small business owners don't want their competitors knowing which agency they use or exactly how their rankings shifted. We honor that. If you'd like to see more detailed numbers or talk to a reference in your industry, we can arrange that on a private call after an initial conversation.
No, and anyone who does is lying. Results depend on your market, competition, budget, how long your business has existed, the state of your current GBP and website, and how quickly we can implement changes. We can tell you what's likely after we run a GBP health check and full audit — not before.
In most engagements, the first measurable improvements — usually in GBP calls, map pack impressions, or review count — show up within 30 to 60 days. Bigger ranking and traffic shifts typically play out over 3 to 6 months. Competitive markets and neglected starting points take longer.
Every client starts with the same 56-point audit, the same baseline measurements (rank, reviews, calls, traffic), and the same monthly reporting format. The work varies by industry, but the process is consistent — that's how we can compare results fairly and learn from every project.
Yes. We publish our approach in our blog — including our , , and industry-specific guides for , , and . The execution is what we charge for; the playbook is free to read.

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